This is a business monthly with a catchy motto: “Commercial Realism, Advertising Romanticism.” It is a publication of the International Advertising Center, NTD. The magic of market competition required a vast pedagogy, as well as legions of experts, businessmen, and investors who introduced sparks of desire, escape, luxury, and perfection to a population who saw suddenly saw themselves backwards and impoverished. What did a property-owning middle class require? Advertising.
